by Marisa D'Vari
Are you complaining that you don't have
enough clients? Depending
on what you have to sell, prospects are
all around you. But to capture their
attention and turn them into
clients, you need to "hook" them with a catchy slogan.
If you've written articles or press releases, you know the
importance of a catchy title and headline.
So, consider words coming from your mouth as you introduce yourself
as the "headline" and make them dynamic!
Give them that "technicolor" saturation that makes them stand out
from the pack and makes you memorable.
Creating, memorizing, and delivering a catchy slogan is more than
an "elevator speech."
At speaking engagements, San Francisco based Literary Agent Jillian
Manus often mentions the importance of slogans.
In one session, she told her audience that she longed to have a
catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."
Then one day she decided to use her first name, Jillian.
The result?
"Make a million with Jillian."
The most perfect Magnet Message an agent can have.
Dan Poynter, a publishing consult, uses his own name to promote his
newsletter, Publishing Poynters.
Need more help? Try the tips below:
*Brainstorm a catchy slogan to match your name, product, service or
book.*
Be creative!
Consider these possibilities:
- A rhyme with your first or last name (e.g. "make a million with
Jillian").
- A moniker (a man writing a romance book might be the "red hot
lover."
- A funny take on what your company does (e.g. "ghostbusters" for parapsychologists").
Like everything, practice makes perfect. Good luck!
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A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
However, with some creativity and persistence, you can develop your own tag line.
