Consider following these simple podcasting tips to get the
most from your podcast and make it stand out from other
podcasts in the crowd.
DO
1. Make it Professional. Regardless of whether you are podcasting from your garage or a corporate boardroom there
is no reason that your podcast cannot have a professional
sound and feel. Use software to edit the audio file and
filter background noise. Listeners will not tolerate poor
audio quality. With the wide range of relatively
inexpensive software and hardware available there is no
reason you can not provide good quality audio podcast.
2.Transcribe. Provide listeners a transcript or detailed
show notes in the description of the podcast feed. This
will help prospective listeners locate your podcast using
... If you do not wish to transcribe the entire podcast be
sure to provide detailed show notes and links to products
mentioned in the podcast.
3. iTunes Support. With automated tools like FeedForAll it
is easy to add iTunes support to podcasts. By listing your
podcast in the iTunes directory your will significantly
increase your podcast's exposure. With iTune's huge
audience and distribution, podcasters are foolish to not
target this channel.
4. Content. As important as audio quality is, it should not
be at the expense of content. What you have to say is just
as important as how you say it. Provide engaging content
that is informative, educational or entertaining.
5. Subscribe To Your Podcast Feed. Subscribe to your podcast feed, this will allow you to see and hear what your
audience sees and hears.
DON'T
1. Stray. Do not stray too far from the topic. If
your podcast is about cooking it is probably not the best
idea to go on a tirade about your political views. While
you will likely interest some of your listeners you might
alienate others. Focus is important, and critical for
retaining listeners.
2. Ramble. Make a point then move on, there is no need for
redundancy and rambling. Dead air, or "umms" will drive
listeners away, keep your show moving. Do not be afraid to
use audio editing software to remove any uncomfortable
silence or repetition, it will make your show more
professional.
3. Forget Meta Data. It is critical that you include
appropriate and relevant keywords in your podcast feed
title and description, this will help listeners locate your
podcast.
4. Skimp on Bandwidth. There is nothing worse than building
a large listening audience and being unable to handle the
bandwidth loads. Use a reliable web host that can handle
your shows bandwidth. Bandwidth and accessibility is
critical to a podcast's success.
5. Listen to Your Audience. Create a venue for listeners to
communicate with you, whether it be through email, a forum
or a blog. Listen to what your audience is saying, and even
more importantly listen to what they are not saying.
Monitor your web logs and monitor your subscription levels
and bandwidth to know when a show is a hit. By adopting
good podcasting practices, you will be on the path to
podcasting success. Following these simple podcasting do's
and don'ts will get you started.See Also:
Successful Internet Marketing – Blogs
Blogs have gained popularity and importance in the Internet
space over the past few years. Becoming a blog user is
free; people without computer knowledge can set up a blog
instantly and start posting messages immediately.
10 Ways to Exceed Your Client's Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd.
The Ten Commandments of Internet Marketing
There are no 'magic secrets', and there is nothing mystical
about making money online. Other than the advertising budget,
it's a level playing field around the world and anyone, like the
self-employed entrepreneur working from home
can compete with the "big guys".
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About the Author:
Sharon Housley manages marketing for
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for http://www.recordforall.com audio recording and editing
software.
