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- Answers to questions from entrepreneurs about business and career. Experts share the lessons they have learned in
developing their business, nurturing it, promoting it, staffing it,
growing it, and
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self-improvement ideas, and health and fitness information to
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The Importance Of Dreaming
"A Vision has many
components. It may start off as a goal, a mission or even a
dream.
However, whereas the goal, mission and dream describe something
one accomplishes,
a Vision is something one becomes."
Dr. Michael Norwood
The question was once asked of a highly successful businessman:
"How have you done so much in your lifetime?"
He replied, "I have dreamed. I have turned my mind loose to
imagine what I wanted to
do. Then I have gone to bed and thought about my dreams. In the
night I dreamt about
my dreams and turned then into my Vision. And when I awoke in
the morning, I
envisioned my day - I knew what action that I needed to employ
to help me pull in the
resources and people to support my Vision and make it a
reality."
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the Table of Contents |
Business,
General
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ACTION! Doing, Doing, Done! – Finishing That Big
Project
Big projects are daunting, whether it's a strategic plan, a
screenplay, a new business plan or a book. Although you want to
complete it, you find that things prevent you from attaining the
goal – getting it done.
5 Ways To Permanently Avoid Your Biggest
Business Income Killer!
If your daily activities are not constantly growing your
new enquiries, improving your sales conversion rate,
growing your transaction size and increasing the customer
buying frequency, you will have an unhealthy bottom line,
lose interest and give up!
The Power in Establishing Support Teams
Consider establishing teams that
will help you refine and implement your ideas. Develop one, several or all
four of the following support teams to help you reach your goals.
Naming A Business? Mom
Knows Best!
People naming businesses don't always understand the ramifications of picking the perfect name. Where parents spend countless hours and even sleepless nights picking their child's name, a business may be named in a few short minutes.
6
Mistakes To Avoid When Starting Your Business
When you first think about starting your business there is a lot
of excitement and hope. However after the first rush of
adrenalin, you realize that you are not as confident as you
thought you were. Nagging doubts about your ability to achieve
success start to creep in.
The Lazy Man's Way To Riches
All of the successful people I know are far from lazy. In fact, some of the most successful people I know work the longest hours.
Doing Business in Germany
Doing business abroad brings people face to face with different cultures and practices.
Tips on good business etiquette in Germany.
Five Cool Resources for Small Businesses in Hot Water
Today more than 26 million
Americans operate small businesses. Nearly all
of those entrepreneurs will find themselves in a
sticky situation at one time or another. Knowing
exactly where to find solutions for problems can
make the difference between success and failure.
Seven Biggest Business Blunders That Women Make
Here are the top seven business blunders that
women make.
Building the World’s Biggest Book Empire
The co-creator of “Chicken Soup
for the Soul” illustrates how an idea can
develop into an empire. Find out how to harness
the power of publicity, education, e-commerce
and sales for the growth of your business.
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General
Business Articles
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Customer
Service/CRM
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Customer Satisfaction - Respect their time
Learn to respect your customers time and in turn they'll respect your business.
10 Ways to Exceed Your Client's Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd.
Enhance Your Customer Relationships with Email Newsletters
Here are a few examples of how you can enhance your relationship with your customers with an email newsletter.
Handling Customer Complaints
Customer
complaints are never easy for small businesses. Many small businesses are ran
from a staff of five or less. So how can small businesses handle
customer complaints without taking them personally?
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Customer Service/CRM Articles |
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Collaboration,
Joint Venture
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Strategies for Successful Joint Ventures
Joint venture marketing relationships can be extremely valuable. Making them work does take time and consume resources. And because you don't have
unlimited time and resources, it makes sense to be strategic in selecting your
joint venture partners.
The Secret To Million Dollar Joint Ventures
Small JV's are easy to set up, but to set up really
worthwhile JV's... what I call "million dollar joint ventures" you need
to do this face to face.
What are Joint Ventures (JVs)?
JVs are a win-win situation. If
you want more TRAFFIC and know someone who already have it, all you have
to do is contact that person, talk with him and form a
JV partnership.
Checklist of Questions to Answer Before You Buy A Franchise
Before putting any money into a franchise, you should investigate everything completely. We've prepared a list of questions you should be asking, and should get satisfactory answers to before investing.
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eCommerce,
eBusiness
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Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a
product or service can be successfully marketed but also
flexibility into the marketing of a product or service.
Ten Marketing Pitfalls
If you want to make it big in Internet Marketing you
need avoid some
common mistakes. Here's a list of the top ten Pitfalls that catch out
beginner Marketers (and many established ones too!).
Dispel The Myths And Find Success
The internet has made the dream of owning a business attainable. Products are easy to use, advertising is relatively cheap, customer service has been perfected and research is at your fingertips. So why is it that 98% of internet business fail or are unable to provide business owners with a substantial income?
3 Reasons Your Website Might Fail To Attract Enough Customers
Three simple steps you can avoid to get more people to find your website.
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Articles on Doing Business on the Internet
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Website
Promotion/Marketing
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Key Internet marketing terms and vocabulary
A lot of times Internet marketers throw terms around and assume
everyone knows what they mean.
Here is a list written in layman's
terms. Some of these aren't the "precise" technical definition.
But they're working definitions that are easy to
understand.
Successful Internet Marketing – Web Traffic
Successful Internet marketing is generating lots of revenue from
your visitors. How is this possible? How can we turn visitors
into customers?
Successful Internet Marketing – Search Engine
Optimization
How to increase search engine ranking is a major subject as
far as successful Internet marketing is concerned. In this
article, we look at search engine optimization (SEO).
Successful Internet Marketing – Blogs
Blogs have gained popularity and importance in the Internet
space over the past few years. Becoming a blog user is
free; people without computer knowledge can set up a blog
instantly and start posting messages immediately.
Podcasting Do's and Don'ts
Consider following these simple podcasting tips to get the
most from your podcast and make it stand out from other
podcasts in the crowd.
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Articles on Website Promotion/Marketing
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Public
Relations
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7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build momentum slowly. The author discusses, in a
very short and easy-to-follow manner, the seven steps required
to launch a PR campaign for a brand.
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or
service is with
publicity. Fact is,
people will pay more attention to free publicity than they often do
to paid advertising.
Why Do You Want PR?
Why Do You Want PR?
To get someone's name in the newspaper or a
product mention on a radio talk show?
The Best PR Has to Offer Managers
When you, as a unit manager for a business, non-profit or
association, take these steps to help persuade your key outside
stakeholders to your way of thinking, then help move them to
take actions that lead to your managerial success, that IS the best PR has to offer. managers.
Doubt PR's Clout? Don't!
Done right, PR helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
Yes, Public Relations Can Help Your Business
Do you worry about certain behaviors among your most important audiences because those
behaviors are vital to achieving your objectives? If your answer is yes, you need
public relations.
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Articles on Public Relations |
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Branding
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Your Brand Makes People Feel Something
Branding is more than product recognition or a
simple logo. It is the overall intellectual and
emotional impression people have when they think
of your company and its product.
5 Key Lessons I Learned From Working at AOL
About Creating a Brand for Your Business
After 10 years of forging my career at AOL during their
rise to global dominance, I consider myself corrupted. The
lessons I learned there are seared onto my brain. And,
thankfully so, because I've used everything single one in
building my own business.
Unique
Selling Proposition
Many businesses market their unique selling proposition to
illustrate the advantages of their product or services. When trying
to establish a unique selling proposition, it is crucial to find
ways to differentiate and distinguish your business from your
competitors, place emphasis on the positive differences between
others in the marketplace.
Internal Branding:
Delivering Solutions through Employees
The aim of marketing has long been to carry the brand message to the public.
But did you know that your brand is
carried by your people as much as by your marketing?
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.
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Articles on Branding |
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Marketing/Promotion
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Ten Stories That Can Sell Anything
Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service.
Cold Calling: Top Three Components of Successful Cold Calls
Revealed!
A cold call to a heavy-weight prospect, for the purpose of
scheduling a face-to-face sales call, is in reality an
extremely, sophisticated sale. In fact, it's a sales
presentation that's so dog-gone good, that it's stripped
down to the bare essentials.
Cold Calling: How To Put An End To Voice Mail
Jail
One of the most frequently asked questions asked
by our clients is, "I leave a lot of voice mail
messages without getting any personal
contact--ever. Do you have any tips for me?"
6-Step Model for a Simple Marketing Plan
To help unleash the extra profits currently hidden in your
business or practice here is a simple Five Step Marketing Model.
Get Specific with Your Pitch Letters
The query letter is your sales tool. What you
include in the letter should only be your best
so that editors cannot turn down you or your
idea.
Boost your selling power with your call-to-action phrases
Is there something missing from your marketing material? If you don't have a call-to-action phrases, you're missing an essential component to great copy.
5 Fast Tricks For Making More Sales!
You've got a killer headline -- lined up benefit after benefit -- but it won't make you a dime unless you can close the sale and make the reader of your sales letter hand over their cash.
3 Really Good Reasons to Invest in Market Research Now
Market research arms you with the information you need to grow your sales more easily: Here are 3 reasons why you should invest in market research for your small business.
Psychological Tricks in Selling
Whether you are a Real Estate agent selling multi-million dollar homes, or a worker trying to sell your boss on the idea that you are a valuable employee, everybody is selling something. So it would be wise to learn these secret tricks and use them to achieve your own personal success.
Use The Most Powerful Force In Selling To Magnetize Customers To Your Products
What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service?
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Money/Finance
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Is Accounts Receivable Draining Your Cash Flow?
Making a sale is very important. But collecting the money for the sale is also extremely important. It does not do any good to sell a product if you don't collect your money.
How to Negotiate Equity Ownership When Raising Money for Your Business
Three tips to negotiate a larger share of equity ownership in your business and get investors to feel less exposed to losing their investment.
Five Tips for Successful Business Financing
Ninety-five percent of company start-ups are
backed by a patchwork of savings and personal loans. Here are tips
to do it right.
How To Take Up To $500,000 Out of Your Corporation -- Tax Free!
Here's a legal loophole that will allow you to take up to a half million
dollars out of your small business corporation --- Tax Free!
Business Tax Loophole: Leasing Assets To Your Corporation
Leasing assets to your corporation is
a tax strategy you should absolutely consider if you already have a
corporation or are thinking about forming one.
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Articles on Money/Finance |
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Website
Design
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Successful Internet Marketing – Web Page Design
A properly designed web page will lead you
halfway to successful Internet marketing.
Successful Internet marketing is attributed to a few
important points about web page design, which are discussed
in the article.
3 Must-Have Website Features that Convert
Visitors into Customers
Instead of trying to immediately convert the
visitor into a paying customer, initiate a
relationship with your visitor. This means that
you have a strategy to move him through your
like, know, and trust process so that he's well
acquainted with you when he decides to he's
ready to purchase your service.
Top 10 Ways Websites Makes Me Suffer
I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you.
Create Credibility for Success
Notice any successful marketer and you will find that their
success is built strongly on their credibility. They focus on creating
lasting materials which will work for them in the long term.
20 Ideas for creating traffic rich, search engine friendly pages
Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.
A Non-stop Marketing Machine
Develop your company's most effective sales tool, your web site, and increase your profits. Your web site should be your best sales person - available 24/7
Engage Your Customer – Write About Benefits
If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this article is for you.
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Articles on Website Design |
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Success/Self-Development
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Surprising Lessons About Success And Happiness Cancer Survivors
Can Teach Us
Interested in becoming more happy and successful? Cancer Survivors
have obviously been through one of the hardest tests life can throw us
and this article has some surprising information from them that you
can use to move your life ahead today.
How Emotional Intelligence Creates Effective
Leaders
Research indicates that Emotional Intelligence
(E.I.) can determine success more than I.Q. In
fact, E.I. may determine as much as 80% of a
person's life success.
3 Secrets to Developing Superior People Skills
The secrets are: If What You Are Doing Is Not
Working Change Your Approach, Learn From People
Who Get Results, and Invest In Your Future
Leadership: Taking Responsibility for Our Choices
We realize that things at work or
in some aspect of our personal lives are not going the way
we want them to go. Deftly we find other people or outside
circumstances to blame for our dissatisfaction.
The Principles of Success
Believe you can succeed and you will. Achieving success in
whatever endeavor you choose may be the goal of life, because it
gives you freedom from worry. Could that be?
Can Eating Cottage Cheese Help You Be Happy & Successful?
Was eating cottage cheese the secret of Tom
"Terrific"
Seaver's success?
Five Defining Characteristics of Great CEOs
Want to know how to measure CEO performance. Look at financial results, sure, but great CEOs have 5 defining personal characteristics.
Self-Confidence Is The Key To Personal And Professional Success
We’re born with high levels of confidence in certain areas and not in others. And it’s different for all of us. But we’ll need different levels of confidence depending on what we want to do with our lives.
Dream Grabbing!
Finding the motivation to go after your dream
How to set goals, and take action, keep motivated.
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Success, Inspirational and Self Improvement Articles |
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Career/
Business Tools
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Top 10 Tips for Career Advancement
Want to know how to move up the corporate ladder as quickly as possible? Follow these top 10 tips for career advancement!
Gracefully Accepting Feedback a Key Employment Skill
Prepare yourself to get the feedback from others that will help you develop yourself into the powerful person you can be at work.
Four Employee Behaviors that can Kill Your Business
Be clear about what you will and won't tolerate in your workplace. You're the boss - set the boundaries.
5 Interviewing Tips To Get That Job
Interviews are the gateway to landing your ideal job. These five tips will help you get own your way to making that job yours.
Top Ten Ways to Improve Your Communication Skills
Good listening skills take practice. Specific coaching may be necessary if you find you have communication issues with your boss, colleagues, subordinates, partners or personal relationships.
12 Ways to be a Confident Public Speaker
Speak from your heart. If you believe in what you say, than others need to hear it. All confident speakers fall in the P2 (passion plus persistence). Be sure your speech contains your most fundamental beliefs and comes from authenticity.
Your Resume: Friend or Foe
If you are frustrated with the results your resume is producing, it may be time to take a closer look at it, the strategies you’ve used, content included, format, and the overall messages you are conveying to your audience.
Six Reasons to Become Self-Employed in Your Retirement
Many people start their own business after
they retire. And why not? You've got the time, you've got the energy and
experience, and presumably you've got a little money tucked away to tide you
through. If ever there is a time to become self-employed, your retirement
years are nearly perfect. Here's why:
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