A properly designed web page will lead you halfway to
successful Internet marketing. There are many free web
design software programs available online-FrontPage
Express, PageBreeze, and CoffeeCup, just to mention a few.
These freeware programs offer basic functions that are good
for beginners. You can upgrade to an advanced version when
you gain more experience. I will leave the technical aspect
of putting up a web page to the software expert.
Successful Internet marketing is attributed to a few
important points about web page design, which are discussed
below.
A successful web page usually uses a plain white
background. This is a common secret among successful
Internet marketers. Look at Google and Yahoo. Their web
pages are always plain and simple, with white background.
This proven style is a shortcut to successful Internet
marketing.
The look and content of your web site has to suit your
target customers. To win the loyalty and trust of your
visitors, you need to identify with them. A trading site
has to look professional, whereas a hobby site targeting
young people can be casual and fun, and a dating site
should look romantic and loving. When the visitors feel
comfortable with your site, they will revisit frequently.
Keep navigation of the web site simple. Avoid putting
irrelevant information or products on the same site; this
will confuse and frustrate your visitors. You have less
than 10 seconds to draw the interest of your visitors
before they decide to leave the site, therefore you need to
make full use of this precious golden 10 seconds to sell
your product. Offer focus and in-depth information
surrounding the main theme of the site. Keep the title and
first few lines relevant, and drive home the message you
want to deliver. A well-written sales letter will urge the
customers to read on and convince them to opt in to your
list or purchase your products.
If your site is comprised of a few pages, add a catalog
function to your page to make searching information
systematic, direct, easy, and efficient. Catalog buttons
allow visitors to find the information they want without
going through the entire web site and make it more
user-friendly. Always maintain consistency of style
throughout all the pages to give a holistic feel.
The speed of loading your web site and downloading
information are important. Online customers who are used to
speed lack the patience to wait for your web site to load
or download. They will leave the site if it does not appear
within the tolerable waiting time, usually about 10
seconds. Always beta test your site before launching to
identify and rectify problems. Choose software and formats
that offer faster download speed.
Finally, projecting a credible image is the most important
aspect of successful Internet marketing. Include a privacy
statement at the opt-in box to offer comfort for readers to
give you their email addresses and names. Use PayPal and
ClickBank as payment modes to boost the credibility of your
site and instill confidence in the customer during the
purchase process.
A web site that adopts the above simple suggestions will
lead to successful Internet marketing in a short time.See Also:
Successful Internet Marketing – Web Traffic
Successful Internet marketing is generating lots of revenue from
your visitors. How is this possible? How can we turn visitors into
customers?
20 Ideas for creating traffic rich, search engine friendly pages
Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.
A Non-stop Marketing Machine
Develop your company's most effective sales tool, your web site, and increase your profits. Your web site should be your best sales person - available 24/7
11 Tips for a Killer Web Site!
An attractive, well-thought out Web site will hook and hold your visitors. This article is a helpful guide and checklist to achieving
a web site that delights your visitors and achieves your goals!
5 ways to get more results from your web copy
Here are some great tips to improve the design of your web site.
[web
design home] [ecomhelp
home]
[ICBS Home]
About the Author:
Copyright (c) 2007 JY Zhong
JY Zhong is an Internet marketer who researches on
successful Internet marketing strategies. For more
information on Internet marketing, please visit
http://www.successinternetmarketingpedia.com/home
